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10cc’s “I’m Not In Love”: The Backstory
The band rejected this song at first. But an ambitious "makeover" turned it into a huge hit - and one of the most unusual of the 70s.
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The band rejected this song at first. But an ambitious "makeover" turned it into a huge hit - and one of the most unusual of the 70s.

With this Motown hit, a new vocal style was born for Diana Ross, more pop than soul, but with a sensuality and sexuality unmatched at the time.