Whisky With a Twist: Is This an Ad or a Short Film?

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From time to time (that means, don’t hold us to a schedule), we’ll share some of the best new advertising gracing airwaves and cinemas here in the US and elsewhere. The best spots are film-making at the top of its game with great characters, narratives, design and cinematography. Here’s a simple story well told – and beautifully filmed in an Irish churchyard – with a brilliantly unexpected twist. A tip-o-the-hat to the team:

But why stop there? If you’d like a longer listen to the haunting Tullamore tune, here’s a nice rendition from Ed Sheeran

And – quite unexpectedly – here’s “The Parting Glass” sung by 5-star general Martin Dempsey, former Chairman of the Joint Chiefs of Staff, at his retirement ceremony. Proving once again the enduring appeal of a memorable song and evoking a somewhat different lyrical meaning when sung by a career officer:

You don’t have to be Irish or a hyper patriot to find yourself reaching for a Kleenex.

Steve Harty

Photo Credit: Image of Tullamore Dew courtesy of Pixabay.

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Stephen Harty

Stephen Harty

Stephen Harty hangs around at the busy intersection of culture, commerce and politics. He’s led some of the country’s most creative ad agencies, worked in both federal and city governments and is currently a trustee of a liberal arts college. He makes his living as a consultant and lecturer.

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  1. the commercial was incredible and sets new standards (wouldn’t that be wonderful) – but the third video was definitely the grabber – and I almost didn’t finish the entire thing, but watching how his grandchildren loved on him spoke volumes more than the song itself – great material