Harold Bronson co-founded the Rhino Records label, and co-ran the company with Richard Foos for 24 years. Rhino has been considered the best reissue label in the world. He oversaw the Rhino Books division as well as Rhino Films, executive producing the "Fear and Loathing In Las Vegas" and "Why Do Fools Fall In Love" feature films. In his twenties, Bronson wrote about pop music for the UCLA Daily Bruin, Los Angeles Times, L.A. Free Press, Rolling Stone and various music magazines. Bronson's most recent books are "The Rhino Records Story" and "My British Invasion."