6 Things You Didn’t Know About Woodstock

santana woodstock

The iconic Woodstock festival began this week in 1969. Sure, you know that’s where Jimi Hendrix played his famous version of the national anthem. Of course, you’ve heard that almost 500,000 people showed up. Yeah, it rained, and the traffic jams were epic. But here are a few things we bet you didn’t know about those three (and a half) days of peace and music.


A number of the artists (including Janis Joplin and the Grateful Dead) demanded to be paid on the spot before they hit the stage. Then there were those artists who asked for double their usual fee because they weren’t sure how successful the festival would be. As an heir to a pharmaceutical fortune, investor John Roberts tapped his trust fund and convinced a local bank to open on Saturday night and provide a loan to pay the artists. By the end of what turned out to be a “free” festival, he and the rest of the promoters/investors were millions of dollars in the hole (they later wound up recouping most of it through sales of the triple album and success of the movie).


The promoters originally planned for something like 50,000 people. They got nearly ten times that. One of the food concessions was unprepared for that many people; overworked staff wound up inflating prices for things like burgers and dogs (from 25 cents to a buck). Some festivalgoers were so incensed that they burned that food stand down (one of the few violent acts of the event). At another point, members of a local Jewish group heard about food shortages and made and delivered hundreds of sandwiches to the kids. They went through 200 loaves of bread, 40 pounds of meat, and two gallons of pickles.


During the festival, the population surge in Bethel Woods made the site the third largest “city” in New York state.

Related: “‘Echo In the Canyon’: Laurel Canyon in the 60s”


Shankar, who’d been introduced to the 60s counterculture via the Beatles, was a performer at the festival. But he admitted that the size of the crowds, and the muddy, rainy conditions, kinda freaked him out. He later said that he was not “excited” about being part of the event, rather that the mud-covered attendees reminded him of water buffaloes lurching around.


Compared to modern concerts and events, it’s hard to believe that there were no t-shirts or hoodies on sale. The only available souvenir was a small program – and most of those were tossed at the end of the festival. Security and stagehands were issued official “Woodstock” wear (like shirts and windbreakers)– though lord knows where those now-valuable wearables wound up.

Related: “Martin Scorsese’s Rockin’ Docs”


The promoters had the idea to have a film crew record the event – and the resulting four-hour movie won the 1970 Oscar for “Best Documentary.” Michael Wadleigh directed it, but he tapped a young Martin Scorsese as his assistant. Also on board was Thelma Schoonmaker as editor. To this day, Scorsese and Schoonmaker work together.

-Cindy Grogan

Photo: Carlos Santana and his band perform on stage at the Woodstock Music & Art Festival, Bethel, New York, August 16, 1969.  (Photo by Bill Eppridge/The LIFE Picture Collection/Getty Images)

We originally ran this post back in 2019, to coincide with our documentary on its 50th anniversary. Of course, it makes sense to revisit it now, too.


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7 comments on “6 Things You Didn’t Know About Woodstock

  1. Marc bieler

    Interesting piece!

  2. Thanks for the cool insider info!

  3. Very cool thanks

  4. I went because the word was that the Beatles would play. All I got was a little help fro Joe Cocker, haha.

  5. One of the stagehands there was 17 and Woodstock was his first gig , building the stage . He was asked to stay around and work security . AJ went on to be Head Carpenter at Meadowlands Arena and Giants Stadium in New Jersey , has retired and his Woodstock Security jacket hangs on his wall to this day .

  6. Was recently in Woodstock, NY. Cool town for sure. Although the site of the concert itself was miles away, the town still has a thriving cottage industry from merchandise tied to the festival. If you’re ever there, go get some pizza downtown at the local pizzeria. It’s primo!

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