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7 Ways The Beatles Changed Boomer Childhoods Overnight

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Screaming teenage Beatle fans—mostly girls— got a lot of attention when Beatlemania erupted in the US in the spring of 1964. Though these ecstatic fans are the ones immortalized in black and white documentary footage, the largest number of first-generation Beatle fans were actually boys and girls between five and ten years old—Baby Boomers born in the mid-to-late fifties. Though not old enough to go to shows like their older brothers and sisters, these little kids were paying close attention. If you were born between 1954 and 1958 (give or take a year or so) and still feel a deep connection to the Beatles, it’s not only because of the music. The Beatles changed the very nature of Boomer childhood in seven significant ways.

Related: “7 Imaginative Beatle Books to Explore”

The Beatles made music a necessity

Kids went from listening to Disney records and Alvin and the Chipmunks to “I Want To Hold Your Hand” and “She Loves You.” Many Boomers heard music at home and at school, but it was someone else’s music. After February 9, 1964, their ears were opened in a new way and they wanted this new music, made by and for young people. As one fan, a boy of nine at the time, recalled, “Beatle music was ours. It became central to our lives.” Children as young as six didn’t want to be separated from their transistor radios. These young fans remained closely tuned in throughout the sixties, with ears­—and minds—wide open.

The Beatles and pop music displaced traditional childhood pastimes

Children started spending more time listening to music and records became coveted items. Cowboys and Indians, sports, Lincoln Logs, jacks, pickup sticks, board games, and Chatty Cathy were pushed to the periphery. Boys who had just been playing army games were suddenly playing Beatles, with tennis racket guitars and trash can drums. Millions of boys (and a much smaller number of girls) begged for and got real instruments.

The youngest Beatle fans started routinely hanging out with older kids

Young teens tolerated tweens and school-age kids who liked the Beatles and often let them tag along to be tutored in all things Beatle and all things cool. These mixed-age groups gave children glimpses into teenager-hood, making them grow up a little faster, or at least shifting their attention in that direction. One fan interviewed for Beatleness recalls fantasizing about being a teenager when she was eight years old: “It was a feeling I associate with the Beatles and American Bandstand.” As the Beatles evolved and became more challenging, these mixed-age “Beatle-ing sessions” became the place where Boomers explored the new perspectives embedded in the music. Fifty years later, the Beatles remain an important touchstone for adult siblings.

Children Became Aware of Their Appearance and Wanted to Look “Cool”

Boys as young as eight started to have strong opinions about how their hair should look and how tight their pants should be. They didn’t want a “regular boy’s haircut” because they no longer wanted to be regular boys. They wanted Beatle boots and thought about how they, too, might look cool holding a guitar. Some preteen girls also wanted to look like the Beatles, but more often girls, even as young as eight and nine, wanted to look like Cynthia, Pattie, Jane, and Maureen. Looking cool became extremely important. Many of the millions of boomers who battled with parents over hair length and skirt length in mid-sixties were not yet in double digits.

The Beatles displaced traditional male role models

Astronauts, soldiers, and athletes were suddenly less appealing than these four androgynous musicians. Young boys and girls were attracted to the Beatles’ softer style of masculinity and the fun that always seemed to surround them. Nothing about them was threatening. Boomers had never seen human beings so charismatic and accepted the Beatles’ new proposition for masculinity.

While girls usually picked a favorite Beatle, boys appreciated the band’s camaraderie. As one male fan put it, “They’re four very tight, good friends, in their own bubble; they created a safe place in the world for each other.” These fun, cool adults, who often seemed wiser than the stodgy adults around them, immediately became role models, and as I show in Beatleness, amassed enormous cultural, political, and moral authority over the course of the decade.

Children became consumers when they became Beatle fans

Young boomers rode their bikes to Woolworth’s, suburban corner stores, and rural general stores to buy Beatle merchandise. They cajoled money out of parents, saved allowance, or diverted lunch money to buy 45s. Older brothers or sisters could more easily afford albums. Beatle trading cards appealed to the youngest fans of both sexes, who were at the age when children love to collect, count, and sort.

Men and women now in their sixties proudly recall the first record they bought with their own money; others recall that the first time they were allowed to walk to the store without an adult was to buy a Beatle magazine. More than a mere soundtrack to important events in Boomers’ lives, the Beatles were the actual substance of the events and triggered the bittersweet rite of passage from children to consumers.

Beatlemania created global and generational consciousness in young boomers

Even the youngest fans became newspaper readers, scouring the paper for items about the Beatles to cut out and put into scrapbooks, which many still have. Fans followed news about them from all over the world and heard “Sie liebt dicht” and “Komm, gib mir deine Hand.”

Boomers knew they were part of a global siblinghood of Beatle fans. And all Beatle fans became Anglophiles, intrigued by a place called Liverpool.

In a way more personally meaningful than a social studies lesson, Boomers became aware that we had something special in common with young people all over the world. Four years later, the Beatles performed “All You Need Is Love” for the global siblinghood of fans during the first live, international, satellite television show.

As these young fans and their older siblings heard and watched the Beatles evolve throughout the decade, the band became a significant factor in their social, emotional, psychological, aesthetic, political, and spiritual development. The Beatles were a shared experience and unifying focus for Boomers across a fifteen-year age range. But for fans born at the peak of the Baby Boom, the Beatles altered the trajectory of childhood in a memorable, “before and after” sort of way, and these are the fans on whom the Beatles had the greatest cumulative impact.

-Candy Leonard

Photo: Kid with Beatle cards (public domain)

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Candy Leonard is a sociologist with interests media, gender, politics, and health. Candy grew up immersed in '60s pop culture and has spent most of her life thinking and writing about its impact on her generation. She’s the author of "Beatleness: How the Beatles and Their Fans Remade the World," and has written for the Huffington Post and Next Avenue. Candy is a qualitative research consultant to progressive campaigns and claims to be the coolest grandmother in America. Twitter: @CandySez

6 comments on “7 Ways The Beatles Changed Boomer Childhoods Overnight

  1. Richard Short

    Very nice thought provoking article. I’m 68 now and still hoping to look “cool” someday. 😁

  2. Jim Morper

    Spot on with your analysis! What a great time we had growing up with the Beatles.

  3. Steven Valvano

    What a fantastic view of the experiences for us Beatlemania children!…Your great insight was clearly based on experience…My age group is the youngest to legitimately remember the invasion of 1964, as I was 5 years old……I begged to get my mother to take me to see A Hard Days Night that summer…we had to leave the movie theater early because the girls were screaming too much for her to tolerate another minuet!…I was forced to wait and see the rest of the movie when it came out on syndicated TV around 1969 as the “Movie of the Week”…. thanks for the great piece. Wonderfully done!

  4. Hey-ItsMike

    This is a very interesting article. I was born in late 1961 and so don’t really remember the first rush of Beatlemania in the US in 1964. But I had five siblings all older than me and so the Fabs were ever-present in my house as I grew up. I distinctly remember my oldest sister getting the Hard Day’s Night soundtrack for her birthday one year and, a couple of years later, her bringing home the Sgt. Pepper album. Also interesting to recall was the Beatles cartoon, which was still being shown in my childhood. The Beatles themselves were drawn to look like their ‘Hard Day’s Night’ era appearance–the boots, the suits, etc., which contrasted with their groovier late-60s Carnaby Street-with-beards appearance they sported in real time.

    All of this made my peers and I the perfect audience for Beatles-inspired productions such as The Monkees and The Archies. In the late 60s, a kid could badger Mom to get a certain brand of sweetened cereal because the back of the box had an actual record laminated to it. We could clip it off with Mom’s sewing scissors (don’t tell her!), punch out the hole for a spindle, then actually play the record on o turntable (being sure to, as instructed, tape a coin to the cut-out to give it enough weight to resist the friction of the needle in the grooves. The music that we heard as a result was by The Archies or maybe the Banana Splits, but the entire operation, from conception to marketing and production, would have been inconceivable without The Beatles.

  5. I would also add that the way the band changed styles, musically and stylistically, was not lost on the young. They too were going through changes as they grew up, The young fans noticed this and it was captivating. Earlier musical artists were trapped in a formula that seemed to never change. The Beatles were chameleons. They led the way in music and in the fashion of the times. I was 7 years old in 1964 and it was a powerful impact that seemed to effect everything else.

  6. I was 6 1/2 years old when we all saw the “vision” on Ed Sullivan that changed the world! I still remember going to my best friends house up the street and he had Beatle wigs that we put on and played “air guitar” along to the Beatles 2nd album. It was a magical time that changed my life and I have been a Beatlemaniac ever since!

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