Dreams of a World without Borders

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Borders are much in the news lately. They’re constructed between nations, between peoples, between sexes and between religions. Whether literally or metaphorically, borders are a powerful tool in arsenals of political rhetoric, suggestive of security and solidarity in the face of a quickly-changing world. It’s a brave marketer willing to wade into this bubbling political stew and take a stand. But that’s just what AeroMexico, Mexico’s flag carrier airline, has done in a brave new TV spot, “Fronteras.” Shot in stunning black and white and subtitled in English, the piece opens with a close-up of children’s hands clinging to a chain-link fence, endowing the commercial with urgency and importance.

Cool Show Banner 550pxCreated by ad agency Ogilvy in Mexico City, “Fronteras” is anti-polemical in approach but muscularly supportive of the need to bring people together – the core role of an airline. It’s the kind of thoughtful content we’d all want to forward to our politician-of-choice in hopes that government might play as constructive a role in these divisive debates as has Mexico’s national airline.

https://youtu.be/Isj2_xjulHI

Steve Harty

Photo Credit: Black-and-white image of world map outline courtesy of Pixabay.


Spread Love
Stephen Harty

Stephen Harty

Stephen Harty hangs around at the busy intersection of culture, commerce and politics. He’s led some of the country’s most creative ad agencies, worked in both federal and city governments and is currently a trustee of a liberal arts college. He makes his living as a consultant and lecturer.

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