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Are You Ready for Some “Super” Commercials?

Sharp TV (Public Domain)

Sharp TV (Public Domain)

The first few weeks of every new year are a festival of ambitious new advertising. There was a time when we gathered around the cathode ray to gobble up the Super Bowl ads as eagerly as the chili and Italian subs. Marketers now begin Super Bowl involvement weeks in advance, launching teasers, prequels, backgrounders… and sometimes the spots themselves to heighten anticipation and online chatter.

An ambitious new spot celebrating the 20th anniversary of Pokémon neatly taps into classic sports-brand clichés with a “we can do this” attitude and shows kids striving to be their best in a range of global endeavors. Nicely produced and with a nice balance of restraint and brand pride, you’ll see why this spot is the most viral of the pre-Super Bowl lot.

Steve Harty

PS. The holidays are also a huge time for advertisers. Check out some of our favorite spots of the 2015 holiday season in these posts: Is This the Latest Pixar Short?, OK, OK. We’re Suckers for a Sweet Holiday Ad, A Christmas Calamity, and Let Jeff Goldblum Show You How to Appreciate a Gift.

Photo Credit: Sharp television set public domain image courtesy of Pixabay.

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Stephen Harty hangs around at the busy intersection of culture, commerce and politics. He’s led some of the country’s most creative ad agencies, worked in both federal and city governments and is currently a trustee of a liberal arts college. He makes his living as a consultant and lecturer.

2 comments on “Are You Ready for Some “Super” Commercials?

  1. […] PS. There’s another Super Bowl commercial that has people talking, but for much different reasons.  Check out the viral video in our post Are You Ready for Some (Super) Commercials?  […]

  2. […] another great suds entry Best Beer Ad Ever? along with John Cleese Makes Us Laugh Out Loud (again), Are You Ready for Some (Super) Commercials?, and Finally, a Stuntman Gets the Lead […]

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