Finally, a Stuntman Gets the Lead Role


Finally, a stuntman gets the lead role in an action-packed, tongue-in-cheek new spot from Europe’s Cheapflights travel engine, an adroit about-face on conventional ads about business travel. Here’s what Adweek’s David Giantasio had to say in his review:

Meet Jacob Tomuri, the star of this minute-long spot from agency Forever Beta. Actually, you’ve seen him before—in movies like Mad Max: Fury Road and the Lord of the Rings trilogy. He’s got a gig in the upcoming The Revenant, too.

Still, you might not recognize his face.

As a seasoned stunt performer, he stands in for big-name actors like Tom Hardy, who kick back in their trailers … while Tomuri risks life and limb performing in high-voltage scenes.

In “Flying Stuntman,” however, Tomuri takes his turn in the spotlight. He even narrates in a gravely New Zealand accent befitting his macho profession.

“For my job,” he begins, “I fly everywhere.”

And then he does just that—leaping, tumbling and fighting his way through a series of cheeky, adrenalized action-film-style sequences with the explosions and the shattering glass and the diving off skyscrapers. All footage was created specifically for the commercial, and Tomuri helped devise the stunts.

Steve Harty

PS. Please Like our Facebook page, and sign up for our weekly email update. We’re cooking up some goodies, exclusively for subscribers.

Other Posts You Might Like

0 comments on “Finally, a Stuntman Gets the Lead Role

Leave a Reply (and please be kind!)