Rihanna’s Bitchin’ Music Video

Rihanna 2017 Courtesy of Getty

Rihanna 2017 Courtesy of Getty

Watch many music videos? I don’t. But media coverage of a new Rihanna album made me curious to understand what she’s all about. Robyn Rihanna Fenty is a prolific singer-songwriter, born in Barbados and now an immense hip-hop star. Like many others, she’s reached into a wide range of music and visual genres for inspiration and collaboration, most notably on her newly released 8th album ANTI. While widely expected to be part of the new release, her collaboration with Kanye West and Paul McCartney on the feature “FourFiveSeconds” didn’t end up making the album.

Despite – or because of – the dark violence of “Bitch,” the video has recorded nearly 75 million views and made a number of ‘top’ lists for 2015 including Time (Top 10), Entertainment Weekly (Top 20) and The Huffington Post (Top 25). What to make of this? MTV was launched in 1981 and will celebrate its 35th birthday this year. Is this what they envisioned?

Steve Harty

Photo Credit: Rihana by Tim P. Whitby/Getty Images

PS. There have been quite a few big-name artists with new albums lately, including the godfather of punk.  Check out our post Iggy Pop: A Real Wild Child Returns to read about his new release Post Pop Depression. Plus, sign up for our weekly email update and you’ll get the inspiring documentary The 5 Keys to Mastery — FREE. Learn the traits that help people achieve their dreams: from superstar musicians like Carlos Santana and BB King, to Olympic gold medalists, a Nobel laureate, entrepreneurs, actors, teachers and more.

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